top of page
Qubi_logo.png

How 360 Spins Improve Key
e-commerce Measures

We reviewed various sources, from articles and tool providers to studios and researches on the topic of 360-degree photos.

The numbers from these sources vary, but all agree on a significant improvement in key e-commerce metrics.

In real scenario metrics depend on the product sector, the quality of the new 360 spins, and the quality of the original static photos.

  • +29,8 % Average Higher Purchase Intention
    Users shown a 360-degree rotatable product were 29,8 % more likely to buy than those shown a static image.

    ​

    Why It Works
    360° views enhance sensory vividness – customers feel like they're truly seeing and touching the product, increasing trust and buying intent.


    Link to the research

  • Build trust. Increase conversions. Reduce returns.

    Today’s customers expect more than just pretty pictures. 83% say images are the most influential factor in buying decisions, and 360° product photos offer what static images can’t: the ability to explore a product from every angle with confidence.
     

    Why 360° photos work:

    • +27–40% conversion lift (Golfsmith: +40%, DueMaternity: +27%)

    • 30–40% fewer returns due to better product understanding

    • +66% higher engagement than standard images

    • +40% boost in loyalty when 360° visuals are used

     

    Best use cases:

    • Ecommerce platforms & marketplaces (Amazon, Shopify)

    • Complex furniture (sectionals, modular systems)

    • Functional designs (extendable tables, hidden storage)

    • Premium materials & textures (fabric, woodgrain, fine details)

    ​

    Link to web page

  • Impact of 360° Photography on Conversions and Engagement:

    • +27% average increase in conversions after implementing 360° visualization (e.g., Jerome's)
      +36% increase in conversions after implementing 360° HD Viewer (EQ3)

    • +88% increase in average order value (AOV) for EQ3 thanks to 360° and AR
      +50% higher conversions on pages with 360° photos (Marketplace Sellers)

    • –15% to –50% reduction in returns when using 360° spins

    • +32% longer product page visit duration when using 360° photos
      4x longer interaction with 360° spins compared to regular photos (Google)

     

    Expansion of 360° Features Among Retailers:

    • Only 39% of the retailers have 360-degree product configurators on their website.

      Link to the web page

  • 360° Product Photos Drive Results

    360-degree product photography continues to significantly boost conversions and reduce returns. Major retailers and brands like Amazon, Walmart, Ethan Allen, and Home Depot are actively using 360° images because they work.
     

    Proven Results:

    • +5% to +40% more conversions (average +14%)

    • –35% fewer returns (Home Depot A/B test)

    • +22% conversion increase (True Value)

    • +9.6% sales boost (Grainger, B2B case study)
       

    Where It Shines:

    • Furniture (shoppers want to see all sides, especially for sofas)

    • Marketplace Sellers (even small DTC brands stand out)

    • B2B Commerce (buyers expect Amazon-like experiences)

    • Car Sales (360° helps in online car shopping, even post-pandemic)
       

    Though sometimes perceived as expensive or complex, 360° photos are becoming more accessible. Retailers that adopt this format gain a competitive edge — with clearer product presentation, happier customers, and more sales.

    Link to the article

  • The key finding
    Shoppers who interacted with 360° product images were 14% more likely to make a purchase compared to those who saw only still images.

    ​

    Link to the research

  • Why Switch to 360° Product Photography?

    360° product photography is one of the most powerful tools in modern eCommerce. Unlike static images, it allows users to rotate the product and zoom in from any angle, creating an interactive and immersive shopping experience.

    ​

    Key Benefits:

    • Up to +18% increase in conversions by reducing customer hesitation

    • Fewer product returns – buyers know exactly what they’re getting

    • Stand out from competitors with advanced visual presentation

    • Multi-use assets – images can be repurposed for print, ads, or product pages

    • High-res deep zoom – customers can inspect every detail

     

    In short: 360° photography enhances how products are perceived online. The better the experience, the more likely your customers are to buy – and return for more.

    ​

    Link to article

  • With Product Spins, negative reviews, high returns, and low conversions become a thing of the past. A 360° spin photo gives customers the ability to explore your product from every angle – just like holding it in their hands.
     

    Key Benefits of 360° Photography:

    • +42% increase in sales and leads

    • Reduces customer confusion and boosts trust

    • Mimics the in-store experience online

    • Delivers significantly higher engagement than static photos

    • Unforgettable product experience that drives confident buying
       

    More reasons to use it:

    • Full transparency by showing all angles

    • Great for visually rich or detail-sensitive products

    • Works as an interactive animation or infinite GIF

    • High-resolution images show details better than video
       

    360° spin is the smartest, most effective way to engage today’s digital-savvy shoppers – and give your brand a competitive edge.

    Link to the web page

bottom of page